MCB Data Cloud Certification Practice Exam 2025 – The Comprehensive All-in-One Guide to Exam Success!

Standardizing the format before ingestion is crucial for SMS campaigns because it ensures that all mobile numbers are consistent and compatible with the systems that will process them. Different regions and telecom providers may have various ways of formatting mobile numbers, and having a standardized format avoids errors in message sending, increases the efficiency of data processing, and minimizes the chances of misdelivery.

By standardizing numbers, organizations can ensure that they correctly interpret the mobile number's length, country code, and structure, which is essential for successfully reaching the intended recipients. This practice helps maintain data integrity and optimize targeting, which are key components in the effectiveness of SMS marketing efforts.

Other options, while helpful, either come after standardization or address different aspects of data validation and formatting, which are important but secondary to the foundational step of establishing a unified number format.